Though he’s released over 50 albums on cassette in his home country of Morocco, Ahmed is barely known at all outside his home country. Running the show in true DIY style, he plays and records all parts of his music (with occasional guest vocalists) at home and releasing mostly through his own label Sawt El Hassani.
The sound he has created spans the generations, blending the folk music of the Amazigh (Berber) people with chaabi and rai and realizing the result with synths, autotune and psychedelic microtonal guitar playing. Its a baked and dreamy sound that he’s created, female vocals and reverb adding a seductive heat-haze shimmer.
Thanks to our friends at Hive Mind Records, Moulay Ahmed Elhassani is now finding a new audience outside Morocco and hopes to make his first appearances on the European festival circuit next year (would’ve been this year but, you know..). Hive Mind put together a collection of his standout recordings for the album Atlas Electric, which has been well received over here, especially at TUSK HQ. We’re excited to give him some more international exposure and we think you might just love his ancient/modern tales of love and loss too.